Last Updated: December 22, 2025
Privacy Policy for MapleMeadow.ca
1. Introduction
Welcome to MapleMeadow.ca (“we,” “us,” or “our”). We are committed to protecting your personal data and respecting your privacy rights. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the General Data Protection Regulation (GDPR), the Personal Information Protection and Electronic Documents Act (PIPEDA), and other applicable privacy laws.
Data Controller: PeeperFrog Press
Email: privacy@PeeperFrogPress.com
If you have any questions about this Privacy Policy or how we handle your data, please contact us at the email address above.
2. What Personal Data We Collect
We collect and process the following types of personal data:
2.1 Information You Provide Directly
- Account Information: Name, email address, username, password (encrypted)
- Billing and Shipping Information: Full name, billing address, shipping address, phone number
- Payment Information: Payment details are processed securely by third-party payment processors (we do not store full credit card numbers)
- Communication Data: Information you provide when contacting us, subscribing to newsletters, or leaving reviews
2.2 Information Collected Automatically
- Technical Data: IP address (anonymized where possible), browser type and version, device information, operating system
- Usage Data: Pages visited, time spent on pages, click-through patterns, referral sources
- Cookies and Tracking Data: See our Cookie Policy for complete details
2.3 Information from Third-Party Services
We may receive information from third-party services you connect to your account, including:
- Social media platforms (Pinterest)
- Email marketing services (Kit)
- Print-on-demand fulfillment (Printful)
2.4 Information Collected for Free Downloads
When you download some free resources (colouring books, activity books, etc.), we may collect:
- Email address (required to send download links)
- First name (for personalization)
- Preferences (which information/resources you’ve requested)
- Download date and time
- Source (how you found us – e.g., Pinterest, direct visit, social media)
3. Legal Basis for Processing Your Data
We process your personal data based on the following legal grounds:
- Contractual Necessity: To fulfill orders, provide services, and manage your account
- Consent: When you explicitly agree to receive marketing communications or use certain features
- Legitimate Interests: To improve our services, prevent fraud, and ensure website security
- Legal Obligation: To comply with tax, accounting, and legal requirements
4. How We Use Your Personal Data
We use your personal data for the following purposes:
4.1 Order Processing and Fulfillment
- Processing and delivering your orders
- Communicating order status and shipping updates
- Handling returns, refunds, and customer service inquiries
4.2 Account Management
- Creating and managing your user account
- Providing access to member areas and personalized features
- Authenticating your identity
4.3 Marketing Communications
- Sending promotional emails and newsletters (with your consent)
- Personalizing marketing content based on your interests
- Notifying you of special offers and new products
You can unsubscribe from marketing emails at any time using the link in each email or by contacting us.
4.4 Website Improvement and Analytics
- Analyzing website usage to improve user experience
- Understanding customer preferences and behaviour
- Testing new features and functionality
4.5 Security and Fraud Prevention
- Protecting against fraudulent transactions
- Ensuring the security of our website and services
- Complying with legal and regulatory requirements
4.6 Free Download Delivery and Follow-Up
When you provide your email to download free resources:
- Immediate delivery of your requested download link
- Welcome email series introducing you to Maple Meadow content (you can opt out)
- Newsletter subscription for updates, new releases, and additional free resources (you can unsubscribe anytime)
- Personalized recommendations based on which resources you’ve downloaded
- Follow-up communications offering related free or paid products
You can unsubscribe from follow-up emails at any time while retaining access to materials you’ve already downloaded.
5. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies. A cookie is a small text file that is placed on your device when you visit our website. For complete details, see our Cookie Policy
5.1 Types of Cookies We Use
Essential Cookies (Strictly Necessary)
- Required for the website to function properly
- Enable core features like shopping cart, checkout, and user authentication
Performance and Analytics Cookies
- Google Analytics (via Site Kit by Google) – tracks website usage and visitor statistics
- Jetpack Stats – provides website analytics
- Help us understand how visitors use our website
Functional Cookies
- Remember your preferences and settings
- Enable enhanced features and personalization
- Ultimate Member plugin for user account functionality
Marketing and Advertising Cookies
- Pinterest Tag – tracks conversions and enables retargeting
- Google Ads – measures advertising effectiveness
- Kit (formerly ConvertKit) – manages email marketing preferences
Amazon Associates Cookies:
- Tracks referrals from our affiliate links
- Enables commission tracking for purchases
- Duration: 24 hours (most products), up to 89 days (some categories)
- Managed by: Amazon
5.2 Managing Cookies
You can control and manage cookies through your browser settings. However, please note that disabling certain cookies may affect the functionality of our website.
Upon your first visit to our website, you will see a cookie consent banner. You can accept or reject non-essential cookies at any time.
6. Third-Party Services and Data Sharing
We work with trusted third-party service providers who process data on our behalf. We only share your personal data when necessary and ensure these providers comply with GDPR and applicable privacy laws.
6.1 E-Commerce and Store Management
WooCommerce
- Purpose: E-commerce platform for order processing
- Data Shared: Order details, customer information, transaction data
6.2 Print-on-Demand Fulfillment
Printful
- Purpose: Product printing and order fulfillment
- Data Shared: Customer name, shipping address, order details
- Location: United States (EU-US Standard Contractual Clauses in place)
6.3 Email Marketing
Kit (formerly ConvertKit)
- Purpose: Email marketing, newsletter management, and free download delivery Data Shared:
- Email address
- Name
- Subscription preferences
- Free download requests and history
- Engagement data (email opens, clicks, downloads)
- Tags and segments (e.g., “Downloaded Coloring Book,” “Interested in Book 1”)
Location: United States
(compliant with GDPR via Standard Contractual Clauses) Privacy Policy: Kit Privacy Policy
How We Use Kit Data:
- Send download links for free resources
- Deliver welcome email series
- Send newsletters and updates
- Segment audiences based on interests and downloads
- Personalize email content
You can unsubscribe at any time using the link in our emails
6.4 Analytics and Performance
Google Site Kit (including Google Analytics)
- Purpose: Website analytics and performance monitoring
- Data Shared: Anonymized IP addresses, usage data, device information
- Data Processing: Google Analytics IP anonymization enabled
- Location: May be transferred outside the EU
Jetpack (by Automattic)
- Purpose: Website security, performance, and analytics
- Data Shared: Usage statistics, security data
- Location: Data may be stored on servers worldwide
- Data Transfer: Standard Contractual Clauses for EU data transfers
6.5 Social Media Integration
Pinterest for WooCommerce
- Purpose: Product catalog integration and advertising
- Data Shared: Product information, conversion data, user behavior
6.6 User Management
Ultimate Member
- Purpose: User registration and membership management
- Data Shared: User profile information, account preferences
- Data Storage: Stored in our WordPress database
6.7 Payment Processing
We do not store complete payment card details on our servers. Payment processing is handled by secure, PCI-DSS-compliant payment gateways. When you make a purchase, your payment information is encrypted and transmitted directly to the payment processor.
6.8 Amazon Associates Program
Purpose: We participate in the Amazon Associates Program, an affiliate advertising program. When you click on Amazon product links on our website, we may earn a commission if you make a purchase.
Data Shared with Amazon:
- Referral information (that you came from our website)
- Product viewed/purchased (for commission tracking)
- Amazon cookies track your browsing and purchases
Data We Receive from Amazon:
- Aggregated data only (we do NOT receive your personal information)
- Commission reports (anonymized purchase data)
- We never see your name, address, or specific purchase details
Amazon’s Data Practices:
- Amazon uses cookies to track referrals for 24 hours (some products up to 89 days)
- Amazon’s Privacy Policy applies to any data they collect: Amazon.ca Privacy Notice
- You can manage Amazon cookies through your browser settings
- For more information about Amazon’s tracking: Amazon Advertising Privacy Notice
Your Controls:
- You can disable cookies in your browser to prevent Amazon tracking
- Using our affiliate links is voluntary
- You can navigate directly to Amazon if you prefer not to use affiliate links
Location: Amazon data may be stored and processed in the United States and other countries where Amazon operates.
Legal Basis: Legitimate interest (supporting our website operations through affiliate commissions)
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
7.1 Retention Periods
- Account Data: Retained while your account is active, plus up to 3 years after account closure for legal and tax purposes
- Order Data: Retained for 7 years to comply with tax and accounting regulations
- Marketing Data: Retained until you unsubscribe or request deletion
- Analytics Data: Anonymized and retained for statistical purposes (up to 26 months for Google Analytics)
Free Download Data:
- Email addresses retained until you unsubscribe or request deletion
- Download history retained for 3 years (to prevent duplicate welcome sequences)
- After unsubscribing, we retain your email in a suppression list to honor your unsubscribe request
Amazon Affiliate Data:
- We do not store Amazon affiliate tracking data
- Amazon stores referral cookies on your device for 24 hours to 89 days
- Aggregated commission reports retained indefinitely for tax purposes
7.2 Inactive Accounts
Accounts that have been inactive for more than 3 years may be deleted after we notify you by email.
8. Your Rights Under GDPR
If you are located in the European Union, European Economic Area, United Kingdom, or Switzerland, you have the following rights:
8.1 Right to Access
You can request a copy of the personal data we hold about you.
8.2 Right to Rectification
You can request that we correct inaccurate or incomplete personal data.
8.3 Right to Erasure (Right to Be Forgotten)
You can request deletion of your personal data, subject to certain legal exceptions (e.g., tax records we’re required to keep).
8.4 Right to Restrict Processing
You can request that we limit how we use your personal data in certain circumstances.
8.5 Right to Data Portability
You can request a copy of your data in a machine-readable format to transfer to another service.
8.6 Right to Object
You can object to certain types of processing, including direct marketing.
8.7 Right to Withdraw Consent
Where we process data based on your consent, you can withdraw that consent at any time.
8.8 Right to Lodge a Complaint
You can file a complaint with your local data protection authority if you believe we have violated your privacy rights.
8.9 How to Exercise Your Rights
To exercise any of these rights, please contact us at:
- Include “GDPR Request” in the subject line
- Provide sufficient information to verify your identity
We will respond to your request within 30 days.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
9.1 Security Measures Include:
- SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted
- Secure Hosting: Website hosted on secure servers with regular security updates
- Access Controls: Limited access to personal data on a need-to-know basis
- Regular Backups: Data backed up regularly to prevent loss
- Security Monitoring: Jetpack security features monitor for threats and vulnerabilities
- Password Protection: User passwords are encrypted and never stored in plain text
9.2 Data Breach Notification
In the unlikely event of a data breach affecting your personal data, we will notify you and the relevant supervisory authority within 72 hours, as required by GDPR.
10. International Data Transfers
Some of our service providers are located outside the European Economic Area (EEA). When we transfer your data internationally, we ensure appropriate safeguards are in place:
- Standard Contractual Clauses (SCCs): EU-approved contracts for international data transfers
- Adequacy Decisions: Transfers to countries recognized by the EU as providing adequate protection
- Privacy Shield Successor Frameworks: Compliance with updated US-EU data transfer mechanisms where applicable
10.1 Amazon Services
When you click Amazon affiliate links:
- You may be redirected to Amazon.ca (Canadian site) or Amazon.com (US site) or other sites based on your location data.
- Amazon may transfer your data internationally to their servers worldwide
- Amazon’s international data transfers are governed by their privacy policy
- We have no control over Amazon’s data processing or transfers
11. Children’s Privacy
Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately, and we will delete that information.
12. Links to Third-Party Websites
Our website may contain links to external websites not operated by us. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. We will notify you of significant changes by:
- Posting a notice on our website
- Sending an email to registered users
- Updating the “Last Updated” date at the top of this policy
We encourage you to review this Privacy Policy periodically.
14. Cookie Consent Management
When you first visit our website, you will be presented with a cookie consent banner. You can:
- Accept All Cookies: Allows all cookies, including analytics and marketing cookies
- Reject Non-Essential Cookies: Only essential cookies will be used
- Customize Settings: Choose which categories of cookies to accept
You can change your cookie preferences at any time by clicking the “Cookie Settings” link in the footer of our website.
15. Marketing and Communications Preferences
We respect your communication preferences:
15.1 Opt-In for Marketing
We will only send marketing emails if you have:
- Explicitly opted in through a checkbox during account registration or checkout
- Subscribed to our newsletter through a signup form
- Given consent through other clear affirmative actions
15.2 Opt-Out Mechanisms
You can opt out of marketing communications at any time by:
- Clicking the “Unsubscribe” link at the bottom of any marketing email
- Logging into your account and updating your communication preferences
Even if you opt out of marketing emails, we will still send you transactional emails related to your orders and account.
15.3 Free Download Subscribers
If you provided your email only to download free resources (without creating an account or making a purchase):
What you’ll receive:
- Immediate download link for your requested resource
- Optional welcome series (2-3 emails over one week)
- Regular newsletter with new free resources, educational content, and book updates
How to manage:
- Unsubscribe link in every email
- Update preferences in any email footer
- Request complete data deletion by contacting privacy@PeeperFrogPress.com
What happens when you unsubscribe:
- You’ll stop receiving marketing emails immediately
- You retain access to previously downloaded materials
- Your email is added to our suppression list (to honor your unsubscribe)
- You can re-subscribe anytime
16. Automated Decision-Making and Profiling
We do not use automated decision-making or profiling that would have legal or similarly significant effects on you.
We may use analytics to understand general customer behaviour and preferences, but this does not result in automated decisions affecting your rights.
17. Contact Information
17.1 Data Protection Officer (DPO)
For all privacy-related inquiries, please contact:
Email: privacy@PeeperFrogPress.com
Subject Line: Please include “Privacy Inquiry” or “GDPR Request”
17.2 Response Time
We aim to respond to all privacy inquiries within 5 business days and complete GDPR requests within 30 days.
18. Specific Plugin Data Processing Details
18.1 WooCommerce Data Collection
WooCommerce collects and processes:
- Customer account information (username, email, password)
- Order information (products purchased, order value, order date)
- Billing and shipping addresses
- IP addresses for fraud prevention
- Customer reviews and ratings (from verified purchasers only)
18.2 Jetpack Data Collection
Jetpack collects:
- Site statistics (page views, visitor numbers)
- Comment data (for spam protection)
You can opt out of Jetpack data collection in your account settings.
18.3 Google Site Kit Data Collection
Google Site Kit connects to Google services and shares:
- Anonymized IP addresses (last octet removed)
- Browser and device information
- Page URLs and referral information
Google Consent Mode is enabled to respect your cookie preferences.
18.4 Kit (ConvertKit) Data Processing
Kit processes:
- Subscription dates and sources
- Email engagement data (opens, clicks)
- Custom fields you provide
Kit acts as a data processor and complies with GDPR through Standard Contractual Clauses.
18.5 Pinterest for WooCommerce Data Processing
Pinterest may collect:
- Product catalogue information
- Device and browser information
Pinterest Tag is subject to your cookie consent preferences.
18.6 Printful Data Processing
Printful receives order fulfillment data, including:
Printful acts as a data processor and maintains GDPR compliance with appropriate safeguards for international data transfers.
18.7 Ultimate Member Data Collection
Ultimate Member stores:
You can export or delete your Ultimate Member profile data from your account privacy settings.
18.8 Amazon Associates Cookies
Amazon may collect through affiliate links:
- Click data (which products you viewed)
- Purchase data (what you bought, when)
- Device and browser information
- Session data
Amazon’s Role: Amazon is an independent data controller. We do not control or have access to the personal data Amazon collects.
Duration: Amazon cookies expire after 24 hours (most products) or up to 89 days (certain categories like Amazon Prime)
Your Rights: To exercise privacy rights regarding Amazon’s data collection, contact Amazon directly or review their privacy policy.
19. Canadian Privacy Compliance (PIPEDA)
For users in Canada, we also comply with the Personal Information Protection and Electronic Documents Act (PIPEDA):
- We obtain meaningful consent for the collection, use, and disclosure of personal information
- Personal information is used only for identified purposes
- Information is retained only as long as necessary
- You can access and correct your personal information
- We protect personal information with appropriate security safeguards
20. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act:
- Right to Know: What personal information we collect, use, disclose, and sell
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out: We do not sell personal information
- Right to Non-Discrimination: We will not discriminate against you for exercising your rights
To exercise these rights, contact us at privacy@PeeperFrogPress.com with “CCPA Request” in the subject line.
21. Free Resources and Lead Magnets
21.1 Email Collection for Free Downloads
When you download free resources from MapleMeadow.ca:
What We May Collect:
- Email address (required)
- First name (for personalization)
- Source of referral (e.g., Pinterest, web search)
- Date and time of download
- Which resources you requested
Why We Collect:
- To email you the download link
- To provide related free resources
- To send you our newsletter (you can opt out)
- To understand which content is most valuable to our audience
Legal Basis:
- Contractual necessity (to deliver the free resource you requested)
- Consent (for ongoing marketing communications)
21.2 Welcome Sequences
After downloading free content, you may receive:
- Immediate download link
- 2-3 follow-up emails over one week with additional free resources
- Regular newsletter (weekly or bi-weekly)
You can unsubscribe from follow-up emails at any time.
21.3 Data Sharing for Free Downloads
Your free download data is shared with:
- Kit (ConvertKit) – to deliver emails and manage subscriptions
- Google Analytics – anonymized data to understand which resources are popular
- Pinterest – conversion tracking (if you came from Pinterest)
We do NOT sell or share your email with third parties for their marketing purposes.
21.4 Rights for Free Download Subscribers
Even if you only downloaded free content and never made a purchase, you have the same privacy rights, including:
- Right to access your data
- Right to delete your data
- Right to unsubscribe
- Right to data portability
Contact privacy@PeeperFrogPress.com to exercise these rights.
22. Your Consent
By using our website, you consent to this Privacy Policy and our Terms and Conditions.
Questions or Concerns?
If you have any questions about this Privacy Policy or how we handle your data, please don’t hesitate to contact us at privacy@PeeperFrogPress.com. We’re committed to protecting your privacy and ensuring transparency in our data practices.
Last Reviewed: December 22, 2025
Maple Meadow